<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">

  <!-- Homepage -->
  <url>
    <loc>https://thedatalab.in/</loc>
    <lastmod>2025-01-23</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Blog Index -->
  <url>
    <loc>https://thedatalab.in/blog</loc>
    <lastmod>2025-01-23</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Blog Posts -->
  <url>
    <loc>https://thedatalab.in/blog/ga4-bigquery-setup-guide</loc>
    <lastmod>2025-01-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://thedatalab.in/blog/marketing-attribution-models</loc>
    <lastmod>2025-01-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://thedatalab.in/blog/dbt-best-practices</loc>
    <lastmod>2025-01-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://thedatalab.in/blog/power-bi-vs-looker</loc>
    <lastmod>2025-01-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://thedatalab.in/blog/data-warehouse-architecture</loc>
    <lastmod>2025-01-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://thedatalab.in/blog/forecasting-prophet</loc>
    <lastmod>2025-01-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Case Studies -->
  <url>
    <loc>https://thedatalab.in/case-study/marketing-roi-forecasting-attribution</loc>
    <lastmod>2025-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://thedatalab.in/marketing-attribution.png</image:loc>
      <image:title>Marketing ROI Forecasting &amp; Attribution Dashboard</image:title>
    </image:image>
  </url>

  <url>
    <loc>https://thedatalab.in/case-study/auto-reorder-forecasting</loc>
    <lastmod>2025-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://thedatalab.in/forecasting-dashboard.png</image:loc>
      <image:title>Auto-Reorder Forecasting Dashboard</image:title>
    </image:image>
  </url>

  <url>
    <loc>https://thedatalab.in/case-study/online-pharmacy-dual-funnel</loc>
    <lastmod>2025-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://thedatalab.in/pharmacy-funnel.png</image:loc>
      <image:title>Online Pharmacy Dual Funnel Analysis</image:title>
    </image:image>
  </url>

  <url>
    <loc>https://thedatalab.in/case-study/elt-redshift-multi-source</loc>
    <lastmod>2025-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://thedatalab.in/elt-redshift-architecture.png</image:loc>
      <image:title>ELT Redshift Multi-Source Architecture</image:title>
    </image:image>
  </url>

</urlset>
